As part of my job at Tellart I took on the role of Lead Designer for the Dutch pavilion. First to lead the tender, directing the creative process and responsible for the deliverables and presentations. Once won, I led the Tellart project team, managed the client and stakeholders, and ensured a user-friendly design.
From the high level narrative, interaction concept up to the details of multiple multisensory interactive installations. The design phase of the project is finished and the pavilion is now in construction and will open in April 2025. Until then I cannot disclose all the experiences visitors will have once entering the pavilion.