Hi, I am Ilse ๐
I invent new ways for people to experience, understand and enjoy our world.
Through the act of making and exploring I create "objects of make believe" to explore potential futures.
I am a freelance designer that sometimes takes a silly approach to tackle serious and complex issues. I believe in adding a spark of magic to facilitate the unexpected, creating the previously unimaginable.
I collaborate with in-house teams, agencies, governments and universities. From a few days to a few years.
Projects
A selection of my work, most of my client work is secret ๐ค
Dutch pavilion 2025
At the World EXPO 2025 the Netherlands will participate with a circular pavilion. Visitors can take an immersive and interactive journey through the pavilion learning about a new technology that uses water as a renewable energy source available for everyone.
Check out >LEGO GPT
An experiment to use LEGO models as input for a generative AI. This to create more creative and fun interactions compared to just writing prompts.
Check out >Dinner 2050 COP28
Dinner in 2050 is an AI-assisted visual game that makes climate action real on a plate. This immersive installation provokes fresh views of the food we eat and how this contributes to food security and sustainable living in an intimate, playful setting.
Check out >Project panacea
A series of technology experiments that would allow us to meet up in a safe way, while sparking some much-needed optimism and fun for everyone in this situation.
Check out >Undermine through design
An explorative project creating hacks or designing things away to have an empowering relationship with our digital technologies. Inspiring designers, technologist, etc. that we can do better than creating services which makes humans the product.
Check out >Get in Touch to Prototype the future
๐ Ilsepouwels.design@gmail.com
๐ค +31683615064
๐ค www.linkedin.com/in/ilse-pouwels